The TICKET TO RIDE project by The Changency and Crowd Impact was conducted during AnnenMayKantereit’s summer tour 2023 and shows possibilities for sustainable mobility: The goal of the project is to create awareness for more sustainable audience travel and to encourage artists and event organizers to explicitly ask for these measures for their concerts or events.

A communication and action campaign was put into place for 10 concerts of AnnenMayKantereit’s summer tour 2023 with a total of 215,000 visitors to motivate the audience to travel to the show in a sustainable way, reducing greenhouse gas emissions.

Audience travel was tracked using the survey app Crowd Impact; additional surveys among the fans for all shows were conducted.

In March 2024, the results from this project were discussed at a round table with decision makers from the music and event industry, as well as from the sectors traffic, politics and economy.

This project summary shows these results and the knowledge obtained through this project. View the full report below