The third edition of the Show Must Go On (SMGO) report represents a significant collaborative effort across the UK’s outdoor live events industry to understand current practices and impacts and present a route map for lower emissions. 

The Show Must Go On Report gives outdoor event professionals of all types and scales an indispensable reference for guidance and motivation to stretch climate ambition and take practical action, with climate action checklists.

The report identifies how festivals can reduce typical footprints by 37%. Subject chapters provide clear actions for event organisers, supply chain, and sector organisations, as well as specific requests of government policy to overcome systemic barriers to stretch ambition and achieve 50% emissions reductions.

Key Government asks from the industry include the national adoption of the Green Events Code of Practice (GECoP), accelerating the installation of grid connections in public outdoor event sites, adopting a consistent approach to waste management, and removing barriers to public transport for audiences.